No More Faded-Bronze Look Brings Back Black In One Application Many tire dressings offer only a short-term new-rubber look. They typically attract dirt and turn sidewalls brown instead of the intended black. Forever BLACK? is different: It's a gel that's specially formulated to outperform silicone-impregnated aerosol dressings. Water-based and environmentally safe, the gel applies with its bottle's applicator top, so the product can be spread evenly - whitewalls are easily avoided. Forever BLACK? dries in about 10 minutes, restores the like-new black luster, protects against UV rays and lasts for months.